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Advertising Age Article Abstract

Coca-Cola's Futuristic Soda Fountain to Get 2012 Ad Push

Freestyle Machine's 1,500 Stores Are Driving Foot Traffic and Sales -- and Sending Data Back to HQ

Published: August 08, 2011

Coca-Cola Freestyle has been generating buzz, sales boosts and foot traffic since tests for the futuristic machine were first launched three years ago. Now, execs are readying Freestyle's first marketing campaign. ...

Full Article Word count: 722

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