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Advertising Age Article Abstract

Secret's Anti-Bullying Campaign Appears to Get Facebook Fans Engaged

Sales Speed Up Too as Deodorant Brand Wages Battle for Niceness

Published: August 15, 2011

Procter & Gamble Co.'s Secret deodorant appears to be having unusual success generating engagement around a "Mean Stinks" program that combats bullying -- one that also appears to be helping brand sales. ...

Full Article Word count: 1025

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