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Advertising Age Article Abstract

McGarryBowen, Horizon Nab United Continental

Shops Will Be Tasked With Marketing Merged Airline to Consumers

By: 4252
Published: August 10, 2011

McGarryBowen continues its new-business tear with United Continental, a potential $100 million account, which it will share with independent media agency Horizon. The two agencies will handle creative, digital and media duties for the newly merged airline. ...

Full Article Word count: 594

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