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Advertising Age Article Abstract

Gap's Up-and-Coming Athleta Brand Looks to Keep Growing

The Sports Wear Brand's Marketer Tess Roering Talks Store Expansion Plans and Agency Partners

Published: August 11, 2011

Gap Inc. calls its Athleta unit an up-and-coming brand with "huge" potential. So Ad Age met with Tess Roering, VP-marketing and creative, for a tour of one of Athleta's new Manhattan stores to get the skinny on the brand's plans. ...

Full Article Word count: 805

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