You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract After Kraft Split, Is PepsiCo Next? Snacks and Beverages Giant Says No, but Analysts Think It Is Ripe for Breakup By E.J. Schultz and Natalie Zmuda, Published on August 11, 2011 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.