You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Can the NFL Lift Bud Light? A-B InBev Reports Less-Than-Stellar Quarterly Sales, But Is Betting Big With $50M-a-Year League Sponsorship By E.J. Schultz, Published on August 11, 2011 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.