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Advertising Age Article Abstract

Why Google Bought Motorola, and What It Means for Advertisers

Deal Gives Search Titan Thousands of Patents as It Tries to Compete Against Apple

Published: August 15, 2011

Why did Google spend so much money on Motorola? At stake is nothing less than the fast-growing mobile industry that runs on various patents held by major companies such as Microsoft and Apple for which they charge mobile phone makers. ...

Full Article Word count: 874

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