You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Chrysler Hires Ignite to Handle Social Media, Putting F-Bomb Incident Firmly Behind It North Carolina-Based Shop Will Hire as Many as 40 New Staffers By Alexandra Bruell, Published on August 16, 2011 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.