You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Hey Marketers, Give Me a Call Before You Pull a Nivea Announcing the 'You Probably Don't Want to Do That' Practice By Bob Garfield, Published on August 19, 2011 18 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.