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Advertising Age Article Abstract

A-B InBev Seeks Mad Men of Genius for Bud Light

Brewer Looks Inside and Outside Roster for Ideas on Country's Biggest Beer Brand With $276M in Ad Support

Published: August 22, 2011

Anheuser-Busch InBev has put its biggest domestic brand in review, asking at least a half dozen agencies to submit creative ideas for U.S. branding work likely to begin in 2012, Ad Age has learned. ...

Full Article Word count: 524

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