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Advertising Age Article Abstract

Revamped MySpace Will Have iTunes, Spotify and Vevo in Its Crosshairs

New Marketing Chief Explains Site's New Direction Under Specific Media, Talks Forthcoming Ad Campaign

Published: August 23, 2011

Al Dejewski, MySpace's senior VP-global marketing, likens the site's eight-year life cycle to that of a young male adult who found a way to express himself through music but decided to bulk up on things like classified ads and horoscopes along the way. ...

Full Article Word count: 559

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