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Advertising Age Article Abstract

GM Set to Review Its $3 Billion Global Media Account

RFP Issued for 'All Consumer-Facing Planning and Buying Operations'

Published: August 23, 2011

GM is launching a global media review -- and it's a big one. In its March 2011 10-K, GM reported worldwide advertising costs of $4.26 billion in calendar 2010. ...

Full Article Word count: 397

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