You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Ralph Lauren Buys Solo Sponsorship of NY Times iPad App for September Ads Will Provide the Only Live Video of Designer's Fashion Week Runway Show, Suspend Pay Meter Around Five Sections By Nat Ives, Published on August 30, 2011 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.