You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

Diet Coke Pours on Marketing Activity

After Passing Pepsi, No. 2 Brand Adds "Stay Extraordinary" Push

By Natalie Zmuda, Published on September 01, 2011 2

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.