You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Finally: Search Is Starting to Reward Creativity Over Shady Tactics Time to Forget the Old SEO Gimmicks and Start Creating Good Content By Adrienne Waldo, Published on September 02, 2011 12 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.