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Advertising Age Article Abstract

The Economy's Latest Casualty: America's Baby Bottoms

Whether Due to Penny-Pinching or Parent Laziness, Infants Are Getting Short-Changed

Published: September 06, 2011

Sales of diaper-rash cream are up, rising for the third straight year on a unit basis, even though the number of babies has kept declining over that period. Data suggest that babies are getting diaper rash more often because parents are changing their diapers less. ...

Full Article Word count: 426

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