You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract NBC's Football Balancing Act: Obama on NBC, Pre-Game on Cable But Will G4, Versus, USA and SyFy -- Plus an Additional Special on Saturday Night Broadcast -- Deliver Audiences Marketers Want? By Brian Steinberg, Published on September 07, 2011 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.