You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract The Astonishing AOL/Huffington Post Plan to Profit on the Backs of Unpaid 13-Year-Old Bloggers (Seriously) Well, That's One Way to Improve AOL's Balance Sheet: Persuade Children to Shovel Free Content Into Its Page-View Oven By Simon Dumenco, Published on September 12, 2011 9 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.