You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Just Words? Rating the Republican Nominees on Their Slogans It Seems None of Them Learned From Barack Obama's 2008 Positioning By Al Ries, Published on September 13, 2011 7 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.