You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Former Virgin America CMO Changes Gears to Join Startup Porter Gale Has Used the Social-Media Savvy She Honed at the Young Airline to Develop Her Personal Brand By Cotton Delo, Published on September 19, 2011 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.