You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why Fans Un-friend Your Brand on Facebook A DDB/OpinionWay Survey of Why Users in Six Countries 'Like' Brands By Ann Marie Kerwin, Published on September 19, 2011 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.