You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Who's Using What Media and When? Ad Age, Magid Generational Strategies and MBA Online Present a Generational and Day-Part Breakdown of Media Usage By Matt Carmichael, Published on September 16, 2011 8 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.