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Advertising Age Article Abstract

Multicultural Is the Wave of the Future

It's More Vital Than Ever for Marketers to Target Ethnic Consumers, but With an Approach That's Updated for the 21st Century

Published: September 16, 2011

Marketing targeted at ethnic groups in the consumer population is more important than ever, but marketers must use an updated approach that considers the fluidity of people's identity and huge demographic shifts in the marketplace ...

Full Article Word count: 798

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