You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Lady Gaga Manager Talks Tech Startups, Music Marketing and That 99-Cent Stunt on Amazon Troy Carter Has Become a Rising Star on Silicon Valley Circuit By Andrew Hampp, Published on September 20, 2011 10 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.