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Advertising Age Article Abstract

Coca-Cola, AT&T, Others Out to Reinvent Web Measurement

Marketers, Media Cos. Join ANA, IAB, 4As in Pilots of New Impression Rule, Audience Currency, Standard Ad Formats

Published: September 19, 2011

Online measurement is broken. That, few would dispute. But how to fix it? Three of the biggest advertising trade organizations are banding together with 40 marketers, agencies and publishers to give it another try. ...

Full Article Word count: 948

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