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Advertising Age Article Abstract

How Orabrush Got National Walmart Deal with YouTube Videos, $28 in Facebook Ads

Telling Walmart Employees They Have Bad Breath Leads to Distribution in 3,500 stores

Published: September 20, 2011

Orabrush Chief Marketing Officer Jeffrey Harmon earlier this year bought $28 worth of Facebook ads targeted at Walmart employees in Northwest Arkansas reading: "Walmart employees have bad breath. Walmart needs to carry Orabrush. It will sell better than anything in your store." ...

Full Article Word count: 721

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