You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Troy Carter on Lady Gaga's Brand Alliances From Mac to Google Chrome, Star's Manager Says a Personal Connection Is What Seals the Deal , Published on September 21, 2011 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.