You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Simon Cowell Needs at Least 26.2 Million Viewers for 'X Factor' Tonight. Are You in? Also: What's Going on With Paula Abdul's Face? By Simon Dumenco, Published on September 21, 2011 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.