You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Retooled Facebook Could Give Brands More Ways to Reach Consumers New Timeline Won't Apply, but Brand Pages Will Be 'Consistent' With Look By Kunur Patel, Published on September 22, 2011 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.