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Advertising Age Article Abstract

Dannon Goes Greek, Takes on (Former) Little Guy

Sergio Fuster Tackles Marketing for Oikos, Contends With New Restrictions on Activia

By: 3799
Published: September 26, 2011

Sergio Fuster's new challenge is a big one: returning the Dannon brand to No. 1, even as Chobani builds on its grass-roots success with more aggressive marketing. ...

Full Article Word count: 1100

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