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Advertising Age Article Abstract

Bing May Ax Its 'Decision Engine' Positioning

Hooks Up With Razorfish and Co Collective to Market Search Engine

Published: September 23, 2011

Microsoft is in the trenches evaluating brand positioning for its search engine, Bing, with some very familiar faces: Ty Montague and Rosemarie Ryan, now with Co Collective, and an agency it used to own: Razorfish. ...

Full Article Word count: 358

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