You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Francois Fights to Right Fiat Fiasco New Brand Chief Admits 'Awareness Problem' but Defends J. Lo as One Way to Fix It By Rich Thomaselli, Published on September 26, 2011 34 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.