You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

Automakers Will Launch Electric Vehicles in China Even Though No One Wants Them

Pressured to Build EVs and Develop Local Brands, Foreign Car Companies Kill Two Birds by Using New Names

By Yang Jian, Published on September 29, 2011 2

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.