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Advertising Age Article Abstract

Actually, Pricing, Not Content Is King -- and Netflix Might End up Retaining the Throne

What the Movie Retailer's Brouhaha Has Taught Us

Published: October 03, 2011

The eventual loser will not be Netflix, or its new owner. The loser will be the distribution channels which do not greedily charge $16 per month, but which greedily charge, on average, $80 a month and don't recommend anything but pricier tiers of service. ...

Full Article Word count: 785

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