You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Velveeta, Ro-Tel Are Case Study in Brand Collaboration Sharing Media Budgets to Get More Bang Out of Their Advertising Buck, the Brands Explain How They Make It Work By E.J. Schultz, Published on October 03, 2011 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.