You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why Facebook Is Becoming the Media World's Black Hole As Time Spent on Facebook Skyrockets, Media Companies and Marketers Have Fewer Chances to Engage Consumers Off-Facebook By Simon Dumenco, Published on October 03, 2011 8 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.