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Advertising Age Article Abstract

Murdoch's Tablet Newspaper Experiment The Daily Shows Some Promise

IPad-only Pub Has 120,000 Active Weekly Readers and Is Getting a Boost From Burgeoning Device Market, But Is Still a Long Way From Viable Biz

Published: October 03, 2011

The iPad-only pub has 120,000 active weekly readers and is getting a boost from the burgeoning device market, but is still a long way from being a viable business. We've got the goods on subscriber turnover, how often free trials lead to paid subscriptions and where The Daily's subscribers live. ...

Full Article Word count: 800

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