You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why Were 'Gossip Girl' Characters Chatting About a Discontinued Tablet? Tuning In: The Problem with Product Placement? Once You Weave It Into the Show, You Can't Rip it Out By Brian Steinberg, Published on October 03, 2011 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.