You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Love of Google Trumps Cash for Will.i.am and Lady Gaga When You're Google, You Don't Have to Pay Celebrities to Sell Your Product By David Teicher, Published on October 04, 2011 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.