You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

OK, You're Underwhelmed, but Here's Why iPhone 4S Is a Big Deal for Marketers

Six Reasons the New Smartphone Matters

By David Berkowitz, Published on October 04, 2011 6

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.