You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract With Big Firms Behind the Curve, Content Marketing Is a Wide Open Field Smaller Shops Can Move Faster to Adopt New Methods and Lower Production Costs By Tom Martin, Published on October 10, 2011 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.