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Advertising Age Article Abstract

Marketers Spending Big on 'Social Ads' That Drive Traffic to Facebook

Mars, Kraft, P&G and Others Are Using Online Ads Off Facebook to Drive Traffic to Facebook

Published: October 06, 2011

As the Facebook page replaces the brand website for some marketers, they're spending more on 'social ads' to drive traffic to Facebook. ...

Full Article Word count: 858

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