You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract About.me: A Social Media Profile Site Destined for More Than 15 Minutes of Fame Site Unveils New Campaign Featuring User Contest Winners on Times Square Billboard By Porter Gale, Published on October 06, 2011 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.