You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Could Your Brand Benefit From the Right Boycott? We Can Help Here's How to Seek Out the Best 'Bad' Publicity Possible By Simon Dumenco, Published on October 10, 2011 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.