You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract The 1997 Video That Explains the Marketing Genius of Steve Jobs Discourse on Industry's Purpose Is Still Relevant Today By Michael Learmonth, Published on October 07, 2011 6 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.