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Advertising Age Article Abstract

Forget Golf: If You Want to Get in Good With C-Suiters, Sign Up for a Triathlon

With Intriguing Demographics, This Is the Sport to Win

Published: October 10, 2011

High-achieving executives are racing to join a rapidly growing sport, opting to hit the bike, the pool or the road instead of the links to decompress -- and they're spending big to do it. ...

Full Article Word count: 730

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