You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Watch the Spot: Fiat Unveils 'Real' JLo Ad for 500 Doner Ad Looks Much More Like a Car Commercial Than Previous 'Papi' Video Trailer By Ken Wheaton, Published on October 10, 2011 12 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.