You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Your Business on Facebook: Solving the Local vs Global Dilemma Engagement On Local Pages Is High, Which Is Why Global Brands Need to Consider Them By Michael Scissons, Published on October 10, 2011 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.