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Advertising Age Article Abstract

Walmart Goes Local on Facebook, Launches Store-Level Messaging

Poses No Threat to Circulars, Radio at This Time, Says CMO

Published: October 11, 2011

Walmart is launching a Facebook app that customizes marketing for each of its nearly 3,600 U.S. stores, allowing tailored communications about local deals, events or limited-distribution products. ...

Full Article Word count: 662

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