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Advertising Age Article Abstract

Media Mavens: Greg Murtagh, Triad Retail Media

Early Digital Guru and Current CEO Recalls Being Called Crazy for Suggesting Buying Something So Absurd as Keywords

Published: October 17, 2011

"The big breakthrough," said the early digital guru and current CEO, "was when we started to attract incremental dollars to the retailer." ...

Full Article Word count: 391

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